Adieu

Since Adieu was founded in 2012, Benjamin’s demanding know-how combined to Isabelle’s Parisian twist have gathered along the way the precise expertise of low-key footwear, but derive as much from an abundance of intimate stories as from generic models that take pride in their authenticity. Sure, their shoes have a gender, both masculine (those bulky platforms) and feminine (those soft colours), but they stand intertwined in a common approach, a timelessness. There may be no brand philosophy to define Adieu, since such outmoded marketing concepts fail to encapsulate the creative geist of those two individuals. However, there is definitely a brand poetry as Adieu will be pounding the Parisian pavements for years to come.

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